The volatility of the current economic marketplace has companies scrambling for the best and latest way to promote their product and service and attract customers. With the barrage of new technology, from Facebook to “apps” on smart phones and QR codes, many of these companies are overlooking some of the most simple, but effective, forms of marketing. Some retailers are even dismissing these tried-and-true marketing opportunities as not “high-tech” enough. And, for whatever the reason, these companies are missing out on effective, low-cost advertising.
Window displays and store signage are two of the cheapest forms of marketing, beaten only by promotional products for highest return on investment. But it’s not just about cost, it’s about what window and retail signage can do for your business. You may have a great website that attracts customers and gets them to buy, but what about your storefront? Is it appealing? Does it represent and promote your brand in a clear and professional manner? Does it give people a reason to enter your shop? Is it telling people they can buy your product—right here?
There’s many ways to use your storefront to sell your business, services and products but, as with everything, it needs to be done correctly to show results. Bad window signage is worse than none at all, which is why it pays to use a company with the knowledge and experience to create that all-important return on investment.
Question: would you promote your product with window displays if the shop wasn’t open for business yet? If your answer was no, think again. That space is a perfect vehicle to tell the local population, and potential customers, what is happening behind those darkened, closed doors and create excitement for your grand opening. In fact, Sketchers has hired CPI Resources to provide their window display graphics for all of the soon-to-open locations nationwide. Why? Because Sketchers knows that they have brand recognition, and that their demographic in the local area will be excited to know that a Sketchers shop is opening soon in their neighborhood.
And why CPI Resources? Because we are not just the creators of printed material for signage. Our customers hire us because we take the project from beginning to end. CPI Resources provides consultation, surveying, permit acquisition, manufacturing, installation and servicing. Our big-brand clients, such as Boost Mobile and Virgin Mobile, use us to maximize the usable signage “real estate” to promote their products and services while also keeping their branding consistent throughout nationwide chains of stores. We look at how the store can attract drive-by traffic, walk-by traffic and those approaching the store, then create detailed plans for execution and layout, and finally, manufacture and install.
We don’t want to sell you a window display. At CPI Resources, we want to be your partner in creating effective advertising to make you money, while saving you money in executing that part of your marketing plan. We welcome the opportunity to show you how—call us on (949) 975-1631 and we’ll answer all of your questions.