You might think that wrapping your company’s fleet of cars, even if it’s one or two cars, is an expense you can’t afford, and a service you don’t need. Maybe you think that you can’t afford to have your cars off the road for the time it takes to wrap them.
All of these statements are untrue, and if you still believe them, it’s probably because you haven’t seen the numbers.
First of all, the average American has traveled 302 miles in the past seven days. Now, if they’re in Los Angeles or Orange Counties, many of those traveling by car have been stuck in traffic. One wrapped vehicle can generate between 30,000 – 70,000 impressions daily. Yes, DAILY. That means that every traffic jam becomes a marketing opportunity for your business. And 30% of mobile outdoor viewers indicate that they make buying decisions based on ads that they see.
And how much will this cost? Let’s compare some numbers on the Cost-Per-Thousand-Impressions, or CPM, versus other forms of advertising*.
- A 30-second primetime spot in the top 100 television markets costs $17.78 per thousand impressions.
- A 60-second drive-time ad in the top 100 radio markets costs $8.61 per thousand impressions.
- A one-third page, black and white ad in the top 100 newspaper markets costs $22.95 per thousand impressions.
- A four-color one-page ad in the top 23 magazine publications costs $9.35 per thousand impressions.
- The average for all forms of billboard ads costs $2.18 per thousand impressions.
- Vehicle wraps cost only $.77 per thousand impressions
In the action-sports industry, the key players know the numbers: 47% of 18-34 year olds (a.k.a., an action-sport target demographic) surveyed found car wraps especially memorable. They know that car wraps, along with television ads, were seen as the two most memorable advertising mediums, and that 48% of those polled viewed car wraps as the most unique advertising medium available. Our customers—including Scion, Boost Mobile, Chevrolet, Pepsi and San Manuel Casino—truly understand the value of wrapping cars, trucks and trailers for their name, brands and products.
Do you still think you can’t afford to wrap your vehicles? How can you afford not to? If you knew that one of your vehicles could provide your company with over 54 million views over five years for a one-time cost from $1,500 to $4,000, would you do it? Of course you would.
Start today and create a rolling “billboard” at a fraction of the cost for a real billboard. Let CPI Resources help create, produce and install the vehicle graphics that will increase your brand’s visibility and drive sales while driving around town. Call us on (949) 975-1631 or contact us online.
*Statistics courtesy of the Outdoor Advertising Association of America